SmartTouch^® Audiences

PRECISION TARGETED AUDIENCE MARKETING

SmartTouch^® offers four comprehensive and innovative audience strategies designed to help home builders and real estate developers maximize their marketing efforts and drive higher conversion rates. With SmartTouch^® GEO, IDFAs, Competitor Conquesting, and Prospecting, brands can leverage advanced audience targeting techniques that deliver greater precision and higher conversion rates. These strategies utilize cutting-edge technologies like geofencing, device data tracking, and audience exchange data to reach the most qualified buyers, ensuring your ads engage the right audience at the right time, ultimately turning your competitors’ prospects into your new home buyers.

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How Does SmartTouch^® GEO Work?

Geofencing may sound like a complex process, but it’s a simple principle – it is location-based marketing for any type of business made easy and most importantly, highly effective. You can get set up with SmartTouch^® Geofencing and tracking in three easy steps:

Step 1

Define Target Zones

SmartTouch^® GEO allows you to leverage mobile technology to target your customers where they are in real-time, including competitor locations, events, landmarks, and more!

Step 2

Capture Customers
in Target Zones

Our geofencing technology detects the mobile devices of individuals entering your target zones in real time. Their consumer profiles are then added anonymously to your campaign audience.

This is done exclusively using data from consumers who have provided consent.

Step 3

SmartTouch^® GEO Delivers Your Ads to Customers

Our technology detects the different devices (tablets, computers, phones, etc.) used by identified consumers and determines the most effective advertising based on their online shopping habits.

With the help of our Artificial Intelligence systems, this information makes it possible to not only optimize your use of different digital ad formats (banners, videos, etc.) but also deliver ads directly to people identified in your target locations.

Unrivaled Accuracy

Traditional location-based marketing solutions, including billboards and signage are often expensive and deliver limited trackable results. SmartTouch^® GEO allows you to leverage mobile technology to target, track and connect with customers instantly via ads on their mobile device or social media and drive traffic to your door to sell more with less effort. This provides you with the true ROI of your campaigns and the exact number of visits as a result.

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SmartTouch^® GEO Strategies

Build Customer Loyalty

Reach out to current and past customers with special offers or cross-selling. Keeping an existing customer costs an average of 7x less than acquiring a new one!

Take on Your Competition

Chances are, your direct competitors have the same customer base as you. Why not identify and steer those customers who are about to purchase their products or services to your business instead?

Recruit Staff

Looking for your next star employee? Find dream applicants by targeting your competitors’ employees, future trade school graduates and job fairs making labor shortages a thing of the past!

SmartTouch^® GEO Features

Target locations and events where your customers gather. (Competitor locations, events, apartment complexes, landmarks and more.)
SmartTouch^® GEO uses over 30 Exchanges to syndicate, which covers over 95% of ad slots on the web/mobile apps available inside of our network.
Geo-fence visitor counts are available for your store locations, depending on how conversion zones are geo-fenced.

Traffic can be sent to any desired sales funnel page.
Businesses can set up multiple geo-fences as targeting zones and conversion zones.
Your ads are delivered to shoppers’ devices who enter the target zones. A shopper’s device can then be tracked as a visit when they enter a conversion zone.
Tracking enables businesses to measure and report on effectiveness of digital ad campaigns.

SmartTouch^® IDFA for Targeting in Social Media Marketing

Now you can geofence any location and target audience in their preferred social media platforms with IDFA marketing. Get updated audience files delivered on a pre-determined schedule to your marketing team and advertise to your audiences within their favorite platforms without targeting limitations or per CPM fees.

How IDFA (Mobile ID) Marketing Works:

1.

Collect mobile device ID’s. Target competitors, neighborhoods and events.

2.

Import ID’s to Social Media platforms.

3.

Social media platform matches geo-audience to users to create custom audience in your social media platforms based on location.

4.

Send your ads to your customer’s preferred social media platforms.

SmartTouch^® for Instant Phone App Marketing

Geofence any location and deliver ads instantly via your customers’ mobile apps, including email, weather and entertainment apps. Get updated audience files delivered to your marketing team upon pre-determined schedules and advertise to your audiences with their favorite apps.

How GEO Instant Phone App Marketing Works:

1.

Target customers where they are in real-time or past locations with geofences.

2.

Choose the business locations you want to send customers to.

3.

Instantly deliver your ads to your customer’s phone apps.

4.

Track visitors that walk through your conversion zones.

Competitor Conquesting

SmartTouch^® Competitor Conquesting is a strategic audience service that leverages key data from our partnerships with leading Ad Exchange platforms such as Google Ad Exchange, OpenX, and Amazon Publisher Services, targeting those actively visiting your competitors display and demand gen ads. With access to this valuable data, and by layering additional data such as device IDs and geo-location, SmartTouch^® is able to create highly refined audience segments to precision target your most qualified buyers, significantly boosting ad engagement and conversion rates.

How SmartTouch^® Competitor Conquesting Works

Map the Competition

Define and collect competitor display ad data from our Ad Exchange Partners, including Google Ad Exhange, OpenX and Amazon Publisher Services.

Track Competitor Campaigns

Through our close partnerships with these different SSPs (Media Exchanges) SmartTouch can access the live data sets of any active geo campaigns included in our filtering parameters.

Refine Audience with Device IDs

Filtering for the AAID and App ID data relevant to your competitors, SmartTouch can identify and track devices that engage with your competitor campaigns, through clicks, geo-location conversions, or both.

Target Audience with Social Campaigns

Upload and apply this powerful audience to Meta or other social ads, which typically result in 3X higher ad engagement than standard targeting methods.

FAQs

What is geofencing?

Geofencing is the use of technology to create a virtual boundary of a real world area(s)/location(s) to trigger and deliver an ad to a mobile device that enters that designated area(s).

How does geofencing work?

Geofencing works by first setting up virtual boundaries/targets, then capturing mobile device and app ids from the targets, and finally serving ads to those mobile devices via apps and website placements.

What is geofencing used for?

Geofencing is used to hyper target specific users with ads in real time that are located in particular areas to influence website visits, traffic to storefronts, or increase brand awareness.

What are the benefits of geofencing?

Benefits of geofencing includes: 1. targeting locations or events where your customers gather to deliver an ad to them in real time 2. being able to advertise more effectively with minimal ad spend 3. track when users return to your conversion location/storefront.

How can geofencing help my business?

Geofencing can help your business by either: 1. driving traffic directly to your store/location from your competitor locations 2. deliver your ad message to the right buyer/user in real time 3. raise awareness for your business to a more focused/targeted audience.

What limitations does geofencing have?

A limitation of geofencing would be the ability to target entire zip codes, towns, or cities. This is a very costly endeavor and if your desire is to target those larger areas a more general display awareness campaign would be a better fit.

Geofencing vs. geotargeting - what's the difference?

Geofencing is the targeting of a specific location via a setup virtual boundary where Geotargeting is the more broader targeting of users via zip code, city, region, state, or country.

What is the minimum and maximum effective radius for geofencing?

From our 10+ years of running geofencing campaigns the minimum effective radius for geofencing is a location of 1,500 sqft. where the effetive maximum radius of a target is 58,000 sqft.

What is the difference between active and passive geofencing?

The main difference between active and passive geofencing is the opt-in to location services requirement from the end user. Active geofencing requires opt-in from the user where passive geofencing does not.

How much does geofencing cost?

Geofencing with SmartTouch through SmartTouch GEO costs $1,500 a month and guarantees 50,000 impressions.

Investment

Convert a Unit of Traffic into your place of business for as low as $20.

You can start small and test a few select areas or set up multiple geofencing targets and conversion zones for all of your locations with SmartTouch^® GEO. We offer competitive pricing packages, starting at $1,500 giving you 50,000 impressions (and cost per consumer visit as low as $20). Add a one-time IDFA Pull (list of mobile IDs) for $2,000 and start sending ads directly to your customers on their preferred social media platforms. Or sign up for a monthly subscription of the IDFA service for $1,500/mo. Provide your own banners or have the seasoned SmartTouch^® Marketing Services team create banners for an added cost of $750 per set for static banner ads or $1,500 for rotating GIF banner ads.

CALL TO GET STARTED (512) 582-5900 (EXT. 707)

SmartTouch® Audiences